Rooted
Rooted
in stories of our past, present & future.
Iwi Nails was born of a desire to see more of MY culture and identity reflected in the beauty industry. I wanted an easy to use and long lasting nail product, but I was tired of the same old designs that didn't reflect my world.
So I started to create ʻāina inspired nail designs - designs that were based off of anything that fed me spiritually, mentally and physically. I was finally able to have nail designs that reflected my perspectives - and eventually I was able to share that feeling of belonging with my community.
At Iwi, we believe in a world where individuals and communities are accepted and loved for who they are. Where everyone has a voice and the freedom to express themselves authentically.
We work towards this vision by utilizing storytelling in our nail design to amplify marginalized voices and to create products that empower people to be their authentic selves and highlight their beauty and uniqueness.
To achieve that, we also work in community with others to uplift their unique stories and support their communities in meaningful ways - so that everyone can find more belonging, beauty and FUN in this world.
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Līhau
Rooted in Stories
Each design has a unique story to connect with, learn from, or be inspired by. We strive to share stories that uplift others.
Made for legends
We believe everyone is a legend in their own right and deserves beauty products that make them feel empowered. Our Iwi Legends are artists, parents, friends, teachers, lovers, fighters and overall legendary humans.
Look Good
We strive to provide easy to use, long lasting options that give you an affordable salon quality manicure - all with unique story inspired designs. Find your fit now.
Do Good
A portion of profits on many of our designs go to a local artist, a non-profit or a community partner. We believe in financially supporting our local communities in big ways. Learn more and join in on the support.